Red Bull Corporate Motivation and Culture Essay - 3477 Words

Red Bull Corporate Motivation and Culture Table of Contents Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 2 Motivation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 3 Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.Page 11 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 12 Evaluation Sheet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Page 16 Summary: Red Bull, the producer of the number one energy drink in the world was founded in 1984 by Dietrich Mateschitz in Austria. Since 1987, Red Bull has sold more than 30 billion cans, 4.6 billion alone in 2011. Red Bull’s headquarters are based in Austria but the product is now available in 164 countries. They are†¦show more content†¦Additionally, it should be noted that this team, in particular had a lower budget and therefore a more challenging goal to achieve. Yet it can be seen as not an overly challenging goal because the team was motivated enough to obtain it. This shows that in some cases, Red Bull is able to find a balance between challenge and motivation while ensuring that equity is met. In which, large employee input consequently led to high employee reward. However, Red Bull has also showed negative forms of extrinsic motivation. In one case employees filed a lawsuit against Red Bull. This lawsuit claims that Red Bull refused to pay an employee of their overtime wages and expenses that occurred on the job (Davis, 2011). If these allegations are proven to be true, this demonstrates Red Bull is not following the proper steps to motivate their employees. Rather than rewarding hard work, in this example they are dismissing it thereby lowering the valence of hard work and subsequently leading to unmotivated employees. Red Bull has a diversified set of rewards in order to motivate all types of employees. As extrinsic motivation may be required to motivate a certain type of employee, others are motivated by intrinsic motivation. Intrinsic motivation can be defined as motivation that stems from the direct relationship between the worker and the task (Johns and Saks, 2011). The type of employee who drives from intrinsic motivation has the desire to perform a task because they believe it’sShow MoreRelatedRed Bull Marketing3878 Words   |  16 PagesThe Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2.0 Brand Positioning and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 8 3.0 Brand Characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 4.0 Product Benefits and Consumer Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 5.0 Brand Communities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 6.0 Brand Equities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 7.0 Conclusion†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreRed Bull13142 Words   |  53 Pages31 Corporate Strategy 31 Market Penetration 31 Product Development 32 Current Strategy 32 SOURCE OF COMPETITIVE ADVANTAGE 33 STRATEGY AND PROPOSED CHANGES 34 MATCHING STAGE: 35 1. TOWS MATRIX 35 2. SPACE MATRIX 36 3. GRAND STRATEGY MATRIX 37 4. IE MATRIX 38 5. BCG 39 MATRIX ANALYSIS AND TOWS SUMMARY 40 DECISION STAGE 41 STRATEGIC IMPLEMENTATION 43 5. STRATEGIC IMPLEMENTATION: 44 STRUCTURE amp; CULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULLRead MoreMarketing Activities by Redbull9424 Words   |  38 Pages â€Å"If we don’t create the market, it doesn’t exist. We don’t bring the product to the consumer; we bring consumers to the product.† Red Bull Co-founder Dietrich Mateschitz Executive Summary This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand. Through comparing Red Bull’s position within these two nations we intend to define the differences in the marketing and branding strategy of the product withinRead MoreFactors that influence consumer buying behavior1747 Words   |  7 PagesAnother significant factor that influences consumer buying behavior is cultural factor. Culture is defined as â€Å"the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society† (Schiffman Kanuk, 2010, p.348). Culture includes almost all things that affect our thinking and how we behave. Our decision making of buying a product is affected by the culture that people share in the group. We like to do as the most of what the others are doingRead MoreEssay on Midterm Exam ( Review)1542 Words   |  7 PagesExternal recru itment is: a. it stabilizes the organization. b. employees have less resentment toward an outsider who fills a job they wanted. c. it can bring in people with a variety of experiences and perspectives. d. it can help maintain the corporate culture. ____ 16. All of the following are purposes of application forms, EXCEPT: a. they provide information for initial decisions whether an applicant meets the minimum job requirements. b. they indicate the gender of the applicant. c. they provideRead MoreGoogle2580 Words   |  11 Pagesâ€Å"recruiting machine.† Recruiting and the need for it permeate the entire organization. Not just the recruiting function or the HR organization, but the entire company — from the key leaders on down to the entry-level employees. As a result of this culture, not only does Google fund recruiting to the point where the function is in a league by itself, but they have also gone to the extraordinary step of changing the way employees work in order to attract and retain the very best. Google recruiting isRead More5 Hour Energy Shot Business Proposal for the United Kingdom Expansion10942 Words   |  44 Pagesbusiness plan expansion, 5-Hour ENERGY brand will be poised for success. Target Consumer Market Recently, Red Bull made the decision to exit the energy shot market, causing some to interpret the move as a sign that the market was on a downturn. â€Å"It was more a reflection that the energy drinks and shots markets were distinct, and that success in one did not guarantee success in the other.†xi Red Bull, like other energy drink makers, made an assumption that 5 energy shots and energy drinks appealRead MoreCorporate Social Responsibility: Global Definition of Csr, Impact of Csr on Smes, Best Practices, and Strategies Could Be Implemented in Bangladesh.10265 Words   |  42 PagesCSR solely because of its economic benefits - an ethical case must be made for companies taking responsibility for the impact of their relations with society and the environment, otherwise the foundations of CSR will be far too narrow. However, Corporate Social Responsibility (CSR) is becoming an increasingly significant category by which a company s reputation is evaluated. A variety of social and environmental issues across a broad spectrum of industries have recently been covered in the mediaRead MoreInternational Marketing Plan for Coca-Cola Company7276 Words   |  30 PagesCompany all the employees are wear the same uniform even they are manager, team leader or director. It is shows that there is no differentiation and the uniform for each level are same where nobody feels daunted. 1.1.7 Organisational Structure amp; Culture Since the Coca-Cola Company is a worldwide employee operate distinctly and in separation from headquarters, it has a distinct worldwide division structure. In all districts around the world, it has many divisions with heads that control each dominantRead Moretransformational leaders in sports9224 Words   |  37 Pagesteam  in  1982, Jordan joined the NBA s  Chicago Bulls  in 1984. He quickly emerged as a league star, entertaining crowds with his prolific scoring. His leaping ability, illustrated by performing  slam dunks  from the  free throw line  in  slam dunk contests, earned him the nicknames Air Jordan and His Airness. He also gained a reputation for being one of the best defensive players in basketball.[4]  In  1991, he won his first NBA championship with the Bulls, and followed that achievement with titles in  1992  and  1993

Fences, August Wilson - 1835 Words

As illustrative of the kind of analysis I would bring to Fences, by August Wilson, if my bid to direct is successful, O prose to take direction for a part of Act 1, Scene 3 of the play. This will include possible blocking, camera work, music, and what the actor should be feeling and experiencing while acting the part. I will examine how crucial it is that the actors portray their characters effectively, and I will offer commentary to assure just that. On the basis of these findings I will determine the function of this scene in the whole play and how the characters and ensuing events of play are necessarily different because of the presence of this scene and the manner in which its conflicts are resolved. To set the scene, Troy and Cory†¦show more content†¦*Troy is a little taken back from this loaded question his son has proposed to him, but instead of feeling compassion, he starts to rant and start an outburst* TROY. (after another pause) Liked you? Who the hell say I got to like you? What law is there say I got to like you? Wanna stand up in my face and ask a damn fool-ass question like that. Talking about liking somebody. Come here, boy, when I talk to you. -camera shifts as Cory has begun to distance himself from his father, but snaps back into his father’s grip as he gravitates back toward Troy to listen to his rant. Cory should seem as he is starting to regret asking this question- TROY. Straighten up, god dammit! I asked you a question †¦ what law is there say I go to like you? CORY. (coldly, as if one is responding to a monotonous interactive children’s TV show ) None. TROY. Well, all right then! Don’t you eat every day? (short pause, Troy does not mean to pose a rhetorical question, wants Cory to answer, but he does not) Answer me when I talk to you! Don’t you eat every day? CORY. (coldly, this time almost bitter and blunt) Yeah. TROY. (fed up with Cory’s disrespect and tone) Nigger, as long as you in my house, you put that sir on the end of it when you talk to me. CORY. (this time, a little mockingly) Yes†¦ sir. TROY. (hammering his point across into Cory’s head) You eat every day. CORY. (now in a marine like tone, but still mockingly, Troy does not pick up on it) Yessir! TROY. Got a roofShow MoreRelatedThe Fences By August Wilson1813 Words   |  8 PagesIn the Fences, by August Wilson shows that life of African Americans in the U.S. in the 1950s with the story of Troy and his family. Wilson uses the symbol of the fence to show the desires of each character like Rose’s desire is to keep her family together, Troy’s desire is to keep death out and to be not bound forever, and Bono’s desire is to follow Troy, his best friend, as an example of the right way to live and to be with Rose and Troy who are basically his family. Rose and the other seen charactersRead MoreFences, By August Wilson807 Words   |  4 PagesFences â€Å"Some people build fences to keep people out...and other people build fences to keep people in† (61). In the play, Fences, by August Wilson who displays how fences symbolize different situations to represent different characters. The story takes place in Pittsburgh, Pennsylvania in the 1950’s, and in the play fences gives an outlook of providing an obstacle or barrier that is intended to keep something out or in. It shows through the protagonist character, named Troy Maxson and his wifeRead MoreFences by August Wilson883 Words   |  4 PagesFences, written by August Wilson, is a play about a man, named Troy, struggling to support his family during the late 1950’s. In this play, we see that Troy hurts the people closest to him. He has been uncaring towards his wife, Rose, his brother Gabriel and his son, Cory. This is because Troy had nothing to go on but the harsh example set by his father. In Fences, Troy has felt like he has been fenced in all of hi s life, which causes him to fence others in. Troy has felt fenced in all of his lifeRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topicsRead MoreAnalysis Of Fences By August Wilson1656 Words   |  7 Pagesand typically a positive thing. There are times, however, when the people that children emulate are not the best examples society has to offer. In the play Fences Cory looks up to his dad when it comes to sports. However, by the end of the play the reader starts to notice that Troy is not the man to look up to. The plot in Fences by August Wilson is centered around an African American family that looks at the world a little differently by that I mean when Troy was young people believ ed blacks shouldn’tRead MoreFences by August Wilson Essay771 Words   |  4 PagesIn Fences, August Wilson introduces an African American family whose life is based around a fence. In the dirt yard of the Maxson’s house, many relationships come to blossom and wither here. The main character, Troy Maxson, prevents anyone from intruding into his life by surrounding himself around a literal and metaphorical fence that affects his relationships with his wife, son, and mortality. Throughout the play, readers see an incomplete fence which symbolizes Rose (Troy’s wife) and Troy’sRead MoreAnalysis Of Fences By August Wilson1521 Words   |  7 Pagesâ€Å"Jesus be a fence all around me every day. Jesus, I want you to protect me as I travel on my way† (Wilson 1.2.21). The play Fences follows the journey of an African American family, the Maxons, and their struggle to handle the appearance of both physical and metaphorical fences. Fences shows the difficulties that the Maxons face in an attempt to balance love, loss, and laughter. The Maxson family lives in Pittsburgh during the 1950’s, and they meet tensions when searching for equality within theirRead MoreAnalysis Of August Wilson s Fence 1146 Words   |  5 PagesLong Eng 200 August 13,2017 The play â€Å"Fence† by August Wilson’s has a connection with real world fence. â€Å"The yard is a small dirt yard, partially fenced, except for the last scene, with a wooden sawhorse, a pile of lumber, and other fence-building equipment set off to the side. The Opposite is a tree from which hangs a ball made of rags. A baseball bat leans against the tree. Two oil drums serve as garbage receptacles and sit near the house at right to complete the setting† (Wilson 2). He mentionsRead MoreAnalysis Of `` Fences `` By August Wilson867 Words   |  4 Pagesa family. August Wilson’s â€Å"Fences† portrays extremely well what happens when a member of the family decides to forget his or her duties. The use of metaphors and symbols throughout the play such as baseball and fences, illustrate exactly why Troy Maxson as a family man was destined for disappointment. Rose, Troy’s wife in the play was the obvious voice of reason between the two; all she wanted was an interrupted happy family life. The fences that she put up were not physical fences but ratherRead MoreAnalysis Of August Wilson s Fences 1840 Words   |  8 Pagesexplain. For some of us we built fences to isolate ourselves from others or in some cases to protect ourselves. No matter what the issue is we, all have to struggle to be able to provide for our families. As a child I built fences when it came to my feelings. For example, growing up I was in the chunky side. Since I wasnt so skinny like the pretty girls in my class. I kinda isolated my self from the other students. That way my feelings wouldn t get hurt. My fence was to protect me from what I thought

Knowledge Management (KM) in Healthcare Systems Free Essays

INTRODUCTION KM is a discipline that promotes an integrated approach to identifying, managing, and sharing all of an enterprise’s information assets, including database, documents, policies and procedures, as well as unarticulated expertise and experience resident in individual workers (Wickramasinghe, 2003). There are many dimensions around which knowledge can be characterized such as storage media, accessibility, typology and hierarchy. HISTORY OF KM Knowledge Management (KM) is an essential tool in today’s emerging healthcare system. We will write a custom essay sample on Knowledge Management (KM) in Healthcare Systems or any similar topic only for you Order Now Hospitals that seek to deploy KM systems need to understand the human element in the process. Earlier, success factors were only restricted to a few healthcare variables such as patient care and cost, but over the years, technology (both clinical and administrative) has evolved as a differentiating variable, thus redefining the doctrines of competition and the administration of healthcare treatments. One of the key objectives of a KM system is to insulate a hospital’s intellectual knowledge from degeneration (Elliot, 2000). The UK public sector now typically spends an estimated ?2 billion per annum on IT, equating to around 1% of the public purse (Holmes Poulymenakou, 1995), while the NHS spends around ?220 million annually on IT in hospitals (Audit Commission, 1995). Information technology is transforming the healthcare environment in ways that go beyond simple consumer health information Web sites (Hoagland, 1997). SWOT ANALYSIS Various Strengths of such organizational structure are: There is a strong control over the employees with clearly defined rules and regulations. The system is highly centralized because of which various decisions can be monitored efficientley.. There is standardization in the organization and everyone is following same procedures and thus there is no scope for any confusion. Weaknesses of bureaucratic form of organizations: The biggest weakness of such form of organization is that there is too much control leading to a lack of innovation initiatives and thus making the jobs dull and boring. Also, this has an adverse impact on the level of morale of employees which is clearly seen in case of Reddix trust hospital. Another weakness is that though decisions can be efficiently monitored it takes a lot of time to take any decision as there are only few people in whose hands such a power rests. In case this group of people is overloaded decision making will become too slow. The chain of communication is too long which generally leads to distortion of the message Bureaucracy itself encourages political behavior in the organization and people try to use wrong means to go up the hierarchy. KEY ISSUE OF REDDIX HOSPITAL Reddix Hospital does have an information system in place. It comprises of Radiology Information System, Patient Administration System, Laboratory Information System and Clinical Patient Record System, Pharmacy Systems and Nursing System. But there is a lack of interoperability between these systems and there is no clinical information governance. Further due to an inefficient Hospital Information System patient files are not available to the concerned caregivers when required. These caretakers are not aware of patients’ medical history and if some wrong medicines are given patients suffer from severe reactions. According to NHS performance report 60% of patients were suffering from life-threatening consequences of improper care. Furthermore nurses and caregivers are not aware of the best practices. Also Reddix is using a centralized computer architecture where softwares being used are 30-40 years old. Such outdated softwares have limited interfaces with other healthcare information systems. Moreover they did not have the ability to interconnect with other desktop applications. In most of the NHS hospitals a distributed form of computer architecture is followed. Moreover Reddix does not use a secure information security mechanism which is again an important point of consideration. Due to above reasons and to ensure an efficient and innovative working of Reddix Hospital Trust it was decided to adopt a proper Knowledge Management System at Reddix. Thus, a combination of all the three systems may be used to address the requirements of various stakeholders to the KM project. SUGGEST CHANGE Reddix can move to divisional form of organization as it will be easy to handle the complexities associated with a complex nature of hospital functions and divisions. In order to promote learning and development in the organization Reddix can use following methods: Learning Culture Reddix need to develop a learning culture in the organization. There should be a free flow of information within the organization. People should be able to share and exchange information and knowledge without any barriers. Senior team should people at all levels to learn regularly and learning should also be rewarded. Key Management processes Learning and development can be fostered through proper capability planning, reinforcing teams, developing values and vision for such teams and maintaining an efficient performance reward system. Tools and Techniques Open communication, mentoring and supporting colleagues, making people learn to see team and organizational goals as same are some tools to maintain learning in the organization. Thus, from above mentioned process Reddix can ensure learning and development of its staff so as to implement KM in an efficient manner. RESOURCES These organizations decentralize decision making to the business units, thereby allowing the corporate office to concentrate its focus on corporate strategy, capital allocation, and monitoring of the operational and strategic performance of business units. This creates the advantage of increasing accountability, given that common/comparable measures can be established across different divisions and internal competition for available capital can be stimulated. Along with its various merits this system may bring about certain disadvantages for Reddix Trust Hospital: First, there is the problem of duplication of services—that is, redundant marketing, manufacturing, and other functional services that are established within each unit. Costs can escalate when functions are repeated in multiple areas. Corporate executives in decentralized organizations can too easily distance themselves from their divisional operations and thus find that they lack the needed insights and skills to understand their disparate businesses. Corporate leaders can also focus so much on capital allocation and corporate strategy (e.g., mergers, divestitures, acquisitions) that they lose touch with the operational side of their businesses. Organizational Fit 2nd Learning outcome: SCOPE OF CHANGE AND VISION Healthcare organizations are facing many challenges in the 21st Century due to changes taking place in global healthcare systems. Spiraling costs, financial constraints, increased emphasis on accountability and transparency, changes in education, growing complexities of biomedical research, new partnerships in healthcare and great advances in IT suggest that a predominant paradigm shift is occurring. This shift is necessitating a focus on interaction, collaboration and increased sharing of information and knowledge which is in turn leading healthcare organizations to embrace the techniques of Knowledge Management (KM) in order to create and sustain optimal healthcare outcomes. This report describes the importance of using Information Technology knowledge management systems for healthcare organizations and provides an overview of knowledge management technologies and tools that may be used by healthcare organizations with a special focus on Reddix Hospital Trust. RESISTANCE Reddix hospital is overloaded with work. Doctors are working for double the stipulated time. The information system at Reddix is centralized and nurses and caretakers have no direct and easy access to patient records. Also there is low level of morale, lack of motivation, lack of innovation and high rate of absenteeism and staff turnover and also high rate of sickness among hospital staff. All these factors prove that Reddix Hospital Trust is following a bureaucratic form of organization. The bureaucratic hierarchy is by far the most abundant organization form as we start the new millennium. They are everywhere all of the time and it is hard to envision a world without them, or indeed any other kind of organization form that will work as well. Elliott Jaques (1989, 1990), firmly believed that the bureaucratic hierarchy’s only problem is that it still lacks complete perfection, and Hammer and Champy (1993), asserted that bureaucracy is a glue that holds organizations together. OPTIONAL APPRAISAL Reddix can use intranet to make the stakeholders properly understand what is KM and how it can enable them to work efficiently. A dedicated blog can be created where staff can exchange their understanding of the concept and that of project a whole and can learn through shared experiences. Also it will help them in understanding the flow of information within the organization and how to use the new method efficiently. A proper detailed view of the new system along with some relevant examples can be easily provided on the portal which will help in a detailed understanding of the concept. However in this system people will learn as per their understanding levels. In case there is some misunderstanding on their part it cannot be cleared and people will start working on their individual assumptions about the concept and project. This may lead to conflict and disputes while implementing the concept. Justify your planned changes? COMMUNICATION TO STAKEHOLDER The project of Knowledge Management affects a number of people related with the organization. These are- doctors, nurses, administrative staff, etc. All these people need to be properly aware of the need of KM in their organization and also how they will be benefited from such a change in the organization. The success of any KM program depends upon the clear understanding of concepts by these stakeholders. FINALIZE CHANGE PLAN Continuous use of knowledge leads to generation of new ideas which can be recorded in the system and again and again use of such idea further leads to generation of new ideas. Thus, KM will give a scope of innovation to hospital staff. Proper storage and availability of information about a patient’s health will allow the team of doctors to communicate easily and take decisions on further treatment in an efficient manner. Also the medication prescribed to patient, allergic records, surgery records, etc are readily available which can form the basis of further treatment. Another important system is to develop a program for providing training with regard to use of new system. Such programs or training workshops should be designed in a manner that each and every person in the organization is properly aware about his/her role in KM and can also help his/her subordinates in achieving efficiency through such a system. This system is good for imparting knowledge about the concept but lack practical approach. For proper implementation of the concept such workshops should be continued for some time after the introduction of KM in the hospital. It will help the staff to get real time experience of getting trained while working. Instant flow of information and improved communication leads to quick decision making. Doctors can communicate with each other regarding the treatment of some critical patient, refer to the case history available at a single place and take decision in a short period of time Reddix can take the groups of staff for some tours to other hospitals using Knowledge management effectively. This will help the staff in getting a real-world idea about use and benefits of KM. This will act as a catalyst to prepare them for them for the next stages of the project. However, this method does not ensure a deep understanding of the concept as methodology of implementing KM varies from organization to organization. IMPLEMENTING KM AT REDDIX Various steps involved in implementation of KM program at Reddix Trust Hospital are discussed as follows: Objectives Reddix need to implement a KM program so as to improve patient care, reduce accidents, increase the morale level of the hospital staff, efficient decision making and improve the flow of information within the organization. Strategic model to achieve these objectives The achievement of an efficient KM program depends upon the designing of an efficient Application Architecture. The key features of such an architecture or model is discussed as follows: Patient Admission Process First step in implementing Knowledge Management in Reddix is the automation of Hospital administration and registration systems that are used to â€Å"register† patients into the hospital. A powerful first point-of-contact (point-of-sale) approach for the hospital can be used in the form of embedded-chip smart cards. These cards are capable of holding compact patient medical record and biometrics identifiers. This would enable quick, automated registration and admitting, as well as information for health and health insurance purposes such as eligibility, referral, and pharmacy approval. Communication of Patient Admission Data Next is to automate the data associated with the admission of a patient which is of a relatively generic nature. Made up of standard patient demographic data, insurance particulars, and the patient’s location (department, room number, and bed), the information associated with the event of admitting a patient is of interest to most if not all of the other information systems used in the hospital. In an e-hospital, this patient information is communicated with all other applications in the hospital. Hospitals organize themselves around specialized diagnostic methods, focused medical interventions, and various therapeutic care strategies. Supporting Diagnostic and Therapeutic Sciences According to Becich (2000), it is estimated that 50% to 70% of the major decisions that affect patients are based on information available from clinical pathology (laboratory tests) and anatomical pathology (tissue samples). Thus it is necessary to computerize laboratories, radiology, cardiovascular laboratories, nuclear medicine, etc. For Example: The classical x-ray film processing has been replaced with â€Å"film-less† imaging processes that produce digital images in many hospitals worldwide. Hospital Pharmacy also need to be right from automated drug dispensing devices to robotic workstations used to package and barcode patient medication. Point-of-Care Data Entry Further there is a need to automate the point-of-care data. Procedures (e.g., surgeries, laboratory tests, or x-rays) can be scheduled in an enterprise scheduling system to better allocate many types of resources. Integration between the admitting and orders systems makes the process more efficient and accurate. These orders can be communicated to the appropriate clinical system (e.g., radiology or laboratory) electronically if interfaced or integrated with the order management system. Once an order is placed in a clinical system, the process of performing the ordered diagnostic test or delivering the specified medication or service begins. If the physician could consistently digitize these â€Å"paper instructions,† the improvements in the accuracy, the timeliness, and the appropriateness of patient care would be staggering. In addition, the patient vital sign data (e.g., blood pressure, fluid input and output, temperatures) are written on the patient’s chart. Technolo gy can be used to convert physician voice dictations to digital text (typically the patient’s admitting history and physical and the discharge plan and diagnosis). Evaluation: Automated Hospital Information System Architecture [Adapted from Mon and Nunn (1999)] Implement a Culture change policy Next is to develop a proper healthy environment for KM. Staff needs to be made aware and trained about the concept of KM and how that is beneficial for different levels of the organization. People should be able to adapt to such a change being introduced in the organization. Such an acceptance will ensure the efficient implementation of KM program. Change Models Here we will discuss two change models which can be applied to Reddix Hospital. The Intervention Change Model The Strategic Change Process Model The Intervention Change Model This model developed by Robbie Paton and Jim MacCalman (2006), is based on the idea of an open system approach which view an organization as a series of interlinked and interdependent elements and components of systems and subsystems. Reddix Hospital is an organization that consists of several elements like that of consultation, pharmacy, patient care, nursing, specialized treatment, clinical information, etc. As per the intervention model firstly the problem is to be identified, which is the lack of a proper information system in the hospital. Next is to analyze and select the change options available which is determined as the need of KM in Reddix. Finally this KM is to be applied at every level and every department and element of Reddix. These functions or elements are interlinked and a change in one will mean a change in all the elements. The Strategic Change Model This model developed by Phil Beaumont complements the implementation stage of the intervention model. This model is also required to be applied at Reddix. It aims at making the staff understand the need for change in the organization. It takes the form of a story-telling which managers often use to promote change. At the start of this process senior managers at Reddix will initiate communication to engage employees in the change process. Next will be focusing on claims, evidence, theories of cause and effect to help employees understand what the need is and how the change will benefit them. Further performance conversation will take place to generate action in order to initiate change and finally closure conversations will be there to signify the successful completion of the change process. Such a process will help the staff of Reddix to grasp each and every part of KM program efficiently so as to use it effectively in their future course of action. Improved Team Communication Proper storage and availability of information about a patient’s health will allow the team of doctors to communicate easily and take decisions on further treatment in an efficient manner. Also the medication prescribed to patient, allergic records, surgery records, etc are readily available which can form the basis of further treatment. Reduced Problem Solving Time Instant flow of information and improved communication leads to quick decision making. Doctors can communicate with each other regarding the treatment of some critical patient, refer to the case history available at a single place and take decision in a short period of time Improved Patient Care An efficient KM system will reduce the burden of knowledge on the staff. They can concentrate on their work. Specialists can be consulted easily and decisions can be taken efficiently. This will improve the condition of patient care in Reddix. REFERANCES Groff, Todd. R. (2003), Introduction to knowledge Management: KM in Business, Butterworth-Heinemann Gay, Paul du (2003), The Values of Bureaucracy, Oxford University Press. Jennex, Murray E (2005), Case Studies in Knowledge Management, IGI Global Miner, John B (2006), Organizational Behavior 2: Essential Theories of Process and Structure, M.E. Sharpe, Inc. Martin, Graeme (2006), Managing People and Organizations in Changing Context, Butterworth-Heinemann. Schwartz, David G.(2006), Encyclopedia of Knowledge Management, IGI publishing. Wickramasinghe(2005), Creating Knowledge-Based Healthcare Organizations, IGI Global. Wickramasinghe, Nilmini( 2007), Knowledge-Based Enterprise: Theories and Fundamentals, IGI Publishing How to cite Knowledge Management (KM) in Healthcare Systems, Essay examples

Essay about listening to music free essay sample

Its amazing how one song can change your entire mood. Whether it brings back an old memory, or pumps you up for a basketball game, music can do wonders. One simple song could change a lot. Music originated In the Paleolithic era, scientists have found ancient flutes made of bones with lateral holes punched In them. The Hurricane song, found on clay tablets that date back to approximately 1400 B. C. , Is the oldest surviving notated work of music.If it werent for the music legends like Kurt Cabin,Jim Hendrix, The Beetles, Bob Marled, Johnny Cash, and of course, Elvis Presley and Michael Jackson, music would eave never evolved into what it is today. Music today mostly consumed by pop, country, rap, and whatever Mille Cyrus is. A few of the popular artists today are Florida Georgia Line, Kathy Perry, Mine, Drake, and Imagine Dragons. Most of the artists who rise in music today are quickly pushed out of the spotlight by the next big thing. We will write a custom essay sample on Essay about listening to music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The particular genre of music I prefer Is rap.Artists Like Kindlier Lamar, Kid Cud, and WIZ Shall are some of the people I Like to listen to. I also like country and some pop. Country and pop artists whom I Like are Florida Georgia Line, Imagine Dragons, and Blake Shelton. I love listening to music. Relaxing in my room listening to my favorite song is probably my idea of mini paradise. Music to me is one of the most powerful and important things in my life. Music is an expression of someones feelings that can be translated into other peoples feelings, depending on how the person interprets it.Music has a very strong impact on society. People that live in deferent areas of the world like different types of music. For example, people around South Dakota probably prefer country music more than people In New York. Music Is as popular today as its ever been. Everybody Likes music. Music allows people a release from the stress that life puts on people, allowing them to feel emotions that they have never felt before, emotions that they cant feel anywhere else.The reason we feel the emotions that we do is because when a person listens to a song that they really like, their body releases a hormone called dopamine. Dopamine improves blood flow in humans, reducing risk of heart attacks, heart failure, kidney problems, and low-blood pressure. Robert Young McMahon, music theory professor at the College of New Jersey, says people listen to music to help them feel good in whatever situation they are in and hat different types of music call for different situations. If you go to a grocery store, you hear music played In the background that usually has popular standards, McMahon says. But, If you go to the Penn Station In New York, you usually hear classical music. There Is a reason that they are playing those specific kinds of music. That reason Is because subway stations In New York can get really hectic, and classical music would relax people hopefully enough for them not to cause a ruckus. If you want to relax, most people would probably recommend classical music.They loud probably recommend it because of the slow melodies, and a generally relaxing sound. What they dont know is that classical music can actually slow down your heart rate, causing real relaxation Music also makes you think than you would consciously. When your brain listens to music, it tries to separate each individual sound. An example would be when you listen to a song, your brain focuses on the beat of the drum while also focusing on the strum of the guitar and the lyrics to the song. This causes your brain to exercise without you even realizing it, causing you to end out brain waves.