Subway is a Renowned Franchising Company Research Paper

Subway is a Ren receiveed Franchising Company - Research Paper ExampleThe company has aggressive dogeting strategies that pee made it penetrate different markets while also diversifying its products. According to the Subway Franchise offer, qualified franchisees are offered rights to establish and undertake their business operations from a single location. This retail establishment is given an opportunity to prepare and sell foot-long, specialty sandwiches, salads in combination with other foodstuffs. Accordingly, other Subway franchise operations comprise of satellite locations, community development program locations, non-traditional locations, school lunch program locations, national park locations, airport terminal locations, and theme park locations. When determine the best franchise opportunities for any franchise, it is essential that the franchisors trademarks, patents and other proprietary techniques and trade secrets are made available (Caffey, 2012). In the same line of argument, in order for Subway franchisees to operate fully and profitably the following legal rights must be granted by the franchisor Trademarks A trademark is a phrase, word, symbol, good or color that uniquely identifies goods or services from those sold or manufactured by others while also indicating the source of the goods (Caffey, 2012). Franchisees have the right to own and use the trademark of the franchisor it is the initial grant under the franchise agreement (Caffey, 2012). The franchise outlets use the trademark either painted over the business premise, designed on uniforms and/or on product packaging. It should be noted that whenever the trademark symbol is seen, it gives notice that the owner claims rights in it. Across the US trademarks are modulate by and registered under federal and state laws the Lanham Act of 1946 regulates how trademarks are created, owned and utilized (Caffey, 2012). Subway Franchisor is in this regard the owner of the licensed trademark and h as an contract under the law to ensure that the mark is well designed and displayed by all its franchisees. Consequently, no variations in design, color, size or products/services identified with the mark are tolerated and franchise outlets who operate contrary to this restrictions risk losing their operating license (Caffey, 2012). The valuable asset of the franchisor is its trademark hence using it properly is undoubtedly the approximately legally protected right among all the rights granted to franchisees. Subway franchisees exit benefit from the trademark as it gives the consumers an assurance of consistent quality of goods and services. Nevertheless, the mark will make the franchise be uniquely identified thus attracting more customers (Caffey, 2012).